More Than a Pretty Interface

What UX Really Means — and Why It Matters Now

Mindset

UX is about outcomes: task completion, clarity, trust, and speed — not just beautiful screens.

Why leadership cares

  • Lower support costs via fewer navigation/account calls
  • Higher NPS and client satisfaction
  • Faster releases, fewer reworks

UX ≠ UI ≠ CX

Shared Language = Shared Results

UX

How it works and feels across tasks and time.

UI

The visual and interactive layer.

CX

The end-to-end relationship across channels.

The UX Process

Research → Journey Map → Prototype → Test → Iterate

  • Make evidence-based decisions, not opinions.
  • Prototype early to reduce risk.
  • Test critical flows with real users.
Deliverables: personas, journeys, wireframes, interactive prototypes, test results.

Why It Matters at Compeer

‘One Compeer’ experience across portals

  • Reduce friction: one login, consistent flows
  • Personalize: pre-fill, smart prompts
  • Clarity: plain language, better wayfinding

Executive Outcomes

  • Engagement ↑ · Churn ↓
  • Portfolio growth via cross-product usage
  • Faster roadmap delivery with fewer escalations

Examples: Friction vs Flow

Spot the difference

Friction

  • Multiple logins
  • Inconsistent labels
  • Hidden actions

Flow

  • Unified login (SSO + MFA)
  • Client language labels
  • Obvious next steps

Takeaway

Good UX makes it work. Great UX makes it feel effortless.

Bring UX in early. We’ll help you ship faster, reduce rework, and delight clients.