Fixing the Friction

Why UX Belongs at the Start

Late-stage UX leads to expensive rework and fragmented experiences.

Shift Left

Include UX during problem framing, not just UI polish.

The Cost Curve

The later the change, the higher the cost

Discovery

$

Build

$$$

Post-Launch

$$$$$

Case Study: Renewal Flow

Before → After

Before

Drop-offs at login
Unclear copy
Document confusion

After

SSO + clearer calls to action
Plain language
E-sign inline

Practical: How to Engage UX

Simple intake → Rapid prototype → Test

Kickoff with goals, constraints, success metrics
Prototype the risky parts first
Usability test with 5–7 clients

Your Next Move

Bring UX into sprint 0