Designing for Dan (and Taylor)

What our clients actually need

Dan · Grain Farmer

4000 acres · mobile-first · seasonal workflows

Taylor · Lender

Portfolio mgmt · status transparency · collaboration

Field-Friendly UX

Design for low light, low bandwidth, gloves

Large tap targets, high contrast
Save state offline; sync later
Short forms, pre-filled data

Accessibility = Usability

WCAG 2.2 AA as a product advantage

Typography

16+ px base, 1.5 line height

Contrast

4.5:1 for text (AA)

Focus

Visible focus states, keyboard nav